Being able to understand IT offers huge advantages to any kind of business discipline.
While understanding these business disciplines helps IT projects succeed becoming effective instruments.
Combining these skills has proven itself realizing projects and startup companies.
Online tool development
Running an unique online service yourself: that is what Allayers.com originally offered in 2004. Some clients wanted to run a public service to make money from. Online image editors and banner makers were developed. For another project an online label designer was developed for a reseller network. Many requests came from webmasters interested in an admin plugin that could batch process images. Online tools is a passion and for any kind of specific purpose a solution can be found. Especially now with HTML5 support in most browsers! Chrome extensions and mobile apps are possible spinoffs.
E-commerce Services
All Layers offers extensive knowledge of SEM (Search Engine Marketing) combined with systems designs and programming skills. A combination proven successful in providing results in the field of e-commerce. User interfaces (UI) design in service of user experience (UX) based on state of art frontend design using HTML5 / CSS3 / JQuery and PHP / MySQL or MariaDB backends and Apache or NGINX web servers. Great content will boost your rankings and sales. What people require - and therefore search engines - is usefulness and relevance for both organic as well as PPC (pay per click) search results and display ads.
Google Adwords and Bing Ads are the most well-known platforms when it comes to SEA (Search Engine Advertising). Where as many consultants will insist this is a specialism separate from SEO (Search Engine Optimization) there are really many benefits to an integrated approach. Instead of relying on standard available shopping solutions (Magento, OpenCart, Prestashop etc.) building customized solutions towards a specific business also provides advantages. Especially in highly competitive markets you don’t want to rely on shopping engines that are available to everyone: only the best will do.
Expensive maybe, compared to Magento and other standard solutions. But paying off in a way that separates the professionals from amateurs: by coming up with better performance systems with customized options and ready made connections to your partners.
Services offered by All Layers:
- Business analysis
- Marketing & sales strategy
- Responsive designs
- Rich snippets data marking
- Site navigation design
- Integrated SEO
- Back office design
- Data mining
- EDI services
- Content personalization
- Conversion tracking
- Landing page optimization
- Checkout optimization
- Site speed optimization
- Automated pricing
- Automated ad placing
- SaaS (Software as a Service) development
Accomplishments
More than 15 M euro of Adwords sales with ROAS > 1000 for 12 years in a row. It's the result of having the flexibility to access databases and mine these for keywords. Maintaining accounts of over 15.000 targeted keywords and phrases. It all becomes possible when you're in full control! A practical result driven attitude has been the base for many successful software development project as well as web development project. Combining a strong marketing and advertising focus with coding skills has proven itself in very competitive markets.
Samples of Web Projects
